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Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”

Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”

FromOn Brand with Nick Westergaard


Social Sound Bite: Air Force Warns That “Loose Tweets Destroy Fleets”

FromOn Brand with Nick Westergaard

ratings:
Length:
6 minutes
Released:
Aug 21, 2015
Format:
Podcast episode

Description

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the Air Force has repurposed this message for the social age, warning service men and women that “loose tweets destroy fleets.” Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite


Air Force ‘Loose Tweets’ slogan warns of social media dangers (Stars and Stripes).

And here’s a bit of history and background on the original propaganda campaign “Loose lips sink ships”(Wikipedia).

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Tim Hayden and DJ Waldow of Zignal Labs.
Last but not least …


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Until next week, see you on the Internet!
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Released:
Aug 21, 2015
Format:
Podcast episode

Titles in the series (100)

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.