Christina Del Villar, the author of a new marketing book Sway. Christina provides actionable strategies to listeners around B2B and SaaS marketing - peppered with relatable stories from her years in the trenches.

She is a twenty-five-year Silicon Valley go-to-market and marketing strategy expert. Using the GRIT marketing method, Christina helps B2B companies boost revenue growth by accelerating pipeline.

In this episode, Christina shares her thoughts and experiences on the 4 key elements for a b2b go to market strategy that drives growth. Insights she shares include:

Why businesses do not have a proper b2b go to market strategyWhy knowing your customers and their specific needs is a big part of your strategyIf a b2b go to market strategy is the foundation then how do build out repeatable/recyclable processes and systemsWhy marketing should own the go to market strategyWhat is GRIT marketing and why use itWhy use maps of influenceWhy Christina named the book SWAYCritical elements that companies need to tick off in order to have a viable b2b go to market strategyShould marketing own revenueand much much more ...