Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co.

Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands. 

In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include:

Why do people hold the notion that Asians don't listen to podcastsWhy do people believe that long-form content is not engagingWhy use audio as opposed to video (which many say is more engaging)How to include storytelling in content marketingHow to include storytelling in podcastsHow to include storytelling in content marketing for brands with non-sexy products or servicesHow to think about episodic content that succeeds in engaging your ideal audienceHow to convince your management to start a podcastHow to measure success when using storytelling in your podcastsExamples of successful B2B podcast practicesand much much more ...