EP41: Fiona Carter on AT&T and Covid Crisis Response

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EP41: Fiona Carter on AT&T and Covid Crisis Response

FromGreat Minds

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44 minutes

Released:

Jun 26, 2020

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Podcast episode

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Fiona Carter was the Chief Brand Officer of AT&T, and is now CMO at Goldman Sachs. We spoke about the British ads that inspired her career, her extremely old Oxford College and the strategy behind shaping the AT&T's covid crisis response.

Released:

Jun 26, 2020

Format:

Podcast episode

Titles in the series (100)

Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.

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EP1: Claudia Romo Edelman: Hosted by Matt Scheckner by Great Minds
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EP4: Sir Martin Sorrell: Sir Martin Sorrell was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, by Great Minds
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EP7: Lubomira Rochet: Lubomira Rochet is a French-Bulgarian national, economist by training and graduate of the Ecole Normale Supérieure, Sciences Po Paris and College of Europe in Bruges. She began her career in 2003 at Capgemini as Director of Strategy and Development for... by Great Minds
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EP24: Sarah Kate Ellis On Advocating for the LGBTQ Community: Sarah Kate Ellis is an American media executive, journalist, and author, most widely known for launching and turning around media brands within magazines such as New York, InStyle, Real Simple, and Vogue. She is now president and CEO of GLAAD. by Great Minds
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EP9: Rory Sutherland: Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which ca... by Great Minds
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EP19: Steve Cropper: Steve Cropper is an American guitarist, songwriter and record producer. He is best known as the guitarist of the Stax house band, Booker T. & the M.G.'s, and has backed artists such as Otis Redding, Sam & Dave, Carla Thomas, by Great Minds
44 min listen
EP3: Ndaba Mandela: Ndaba Mandela is Nelson Mandela’s Grandson. He is passionate about the Mandela legacy and motivating young people to get involved in community development. He is passionate about Africa, its people and is concerned about its future. by Great Minds
26 min listen
EP2: Mark Boyd: Mark Boyd is the Co-Founder of Gravity Road, an agency bringing together the best of the advertising, communication and entertainment sectors in new ways. Mark joined from Bartle Bogle Hegarty (BBH) where he was Creative Director/Head of Content and Pa... by Great Minds
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EP10: Werner Herzog: Werner Herzog was born in Munich on September 5, 1942. He grew up in a remote mountain village in Bavaria and studied History and German Literature in Munich and Pittsburgh. He made his first film in 1961 at the age of 19. Since then he has produced, by Great Minds
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EP21: Darlene Love: Darlene Love is widely recognized as one of the most distinctive and powerful voices ever in popular music. She received worldwide attention in 1962 for her hit single “He’s a Rebel”. She has performed with and backed up artists such as Sam Cooke, by Great Minds
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EP47: Chris Hirst On The Leadership Industrial Complex: Chris Hirst is Global CEO for Havas Creative Network, a multi-disciplinary marketing services network. He was previously CEO at advertising agency Grey London. Once an engineering graduate working in a glass factory, by Great Minds
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EP13: David Freeman: David Freeman is the Co-Founder and Co-Head of the Digital Media department at leading entertainment and sports agency Creative Artists Agency (CAA). Prior to joining CAA, Freeman served as General Manager of MATTER, by Great Minds
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EP15: Lisa Gilbert: Lisa Gilbert is currently CMO at IBM Japan. Lisa has also served as Vice President of Marketing responsible for IBM's Growth Markets based in Shanghai, China. Lisa led a team of professionals managing marketing from strategy through to execution for al... by Great Minds
33 min listen
EP40: Manisha Tank on covering events that shaped the 21st Century: Manisha Tank is an award winning Journalist with more than 18 years of experience in the industry. For the last 8 years she has worked with CNN International in both Hong Kong and London, covering global and business news as an Anchor & Correspondent. by Great Minds
47 min listen
EP5: Frank Abagnale: Frank Abagnale’s transformation from one of the world’s most notorious con men to a highly sought-after international cyber security consultant is truly fascinating. He is one of the world's foremost authorities on fraud and identity theft. Mr. by Great Minds
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EP18: Crazy Legs Conti: Crazy Legs Conti is a top-ranked competitive eater with Major League Eating. He holds world records in buffet food, French cut string beans, and corn on the cob. He has eaten his way out of an eight-foot box of popcorn, The Popcorn Sarcophagus, by Great Minds
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EP6: Susie Essman: Susie Essman is an American stand-up comedian, actress, writer, and television producer. She is best known for her role as Susie Greene on Curb Your Enthusiasm and the voice of Mittens in Bolt. She’s travelled around the world performing for the past t... by Great Minds
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EP27: Jordana Abraham On Building Betches Media: Betches is a digital media company started by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein. Originally started as a website, the company now includes a webpage, social media accounts, podcast, a national comedy tour, merchandise, by Great Minds
28 min listen
EP64: Marissa Freeman on Hewlett-Packard Enterprise and Working Motherhood: Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand. She oversees global brand marketing, advertising, media, content partnerships, by Great Minds
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EP12: Maryam Banikarim: Maryam Banikarim shows organizations how to shift mindsets and build themselves through the lens of purpose. Known as a fearless force for change with a track record of creating and leading successful brands such as Hyatt, Gannett, NBCUniversal, by Great Minds
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EP11: Andrea Sullivan: Andrea is a business leader, feminist, activist, professor, dancer, flutist, board member, mother and wife. She was CMO at Interbrand, part of the Omnicom Group for 16 years - and now the first ever Chief Client and Marketing Officer at VaynerMedia. by Great Minds
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EP23: Chuck Porter On Brand Building: Chuck joined the Crispin Agency in 1988 as creative director and partner, after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years, it doubled in size and was named one of the top 15 ... by Great Minds
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EP14: Giles Martin: Giles Martin is an English record producer, songwriter, composer and multi-instrumentalist. His studio recordings, stage shows, TV and film works have been critically acclaimed and commercially successful around the globe. by Great Minds
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EP32: Michael Ventura on Applied Empathy: Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands—from Johnson & Johnson, Pantone, and Adobe, to the TED Conference, Delta Airlines, by Great Minds
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EP8: Ken Auletta: Ken Auletta began contributing to The New Yorker in 1977 and has written the Annals of Communications since 1993. He is the author of twelve books, including “The Underclass” and five Times national best-sellers: “Three Blind Mice: How the TV Networks ... by Great Minds
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EP41: Fiona Carter on AT&T and Covid Crisis Response

EP41: Fiona Carter on AT&T and Covid Crisis Response

Description

Titles in the series (100)

More Episodes from Great Minds

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