41 min listen
EP59: Carl Fremont On Where Advertising Goes Next
FromGreat Minds
ratings:
Length:
39 minutes
Released:
Aug 26, 2020
Format:
Podcast episode
Description
To understand where advertising is going, you need to know what came before it. Carl Fremont was there. From working with the man who invented the unique selling proposition, to learning direct marketing from Lesley Wunderman, Carl Fremont’s career has spanned many years and affords him a unique glimpse into where we should be going.
Released:
Aug 26, 2020
Format:
Podcast episode
Titles in the series (100)
EP8: Ken Auletta: Ken Auletta began contributing to The New Yorker in 1977 and has written the Annals of Communications since 1993. He is the author of twelve books, including “The Underclass” and five Times national best-sellers: “Three Blind Mice: How the TV Networks ... by Great Minds