This week I’m chatting with the inspirational Melanie Battistelli. Together, we discuss Melanie’s journey, as well as what started her along this path. We discuss the hardest part of setting up a course and the mistakes that many make. Oftentimes, right from the beginning.  Melanie breaks it all down and really dives deep into what is necessary when it comes to the creation and launch of your course.  We really touch on breaking down audience specifics, creating goals, and even pivoting your business when you feel that there’s a desire to. I hope you enjoy this chat as much as I did!Key Takeaways/Episode Timestamps:Melanie’s journey and how she started along this path  {1:46}The hardest part of setting up and creating a course {6:58}Breaking down audience specifics {10:01}Segmenting, market research, competitor research and where to start {18:27}Figuring out who a course is for and finding the needs and wants {28:26}Considering a pivot in your business {35:02}The biggest takeaway from this conversation. All of it summed up {43:51}Melanie is a former teacher, a girl mom, a wife, and then a certified business manager. She’s soon to be a certified course and launch strategist. After leaving the classroom in 2022, Melanie has become passionate about taking her love for learning and educating others by helping courses and membership creators launch their programs. She also specializes in hiring freelancers for busy CEOs and streamlining systems in their business processes. She currently lives in northern Virginia with her husband, two girls and their dog and cat. Links and Resources:IG: https://www.instagram.com/duxburydigital/Website: https://duxburydigital.co/Freebie: https://duxburydigital.ck.page/sopFREE audience audit call → marketscalegrow.com/audienceauditDream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlistFree download → Facebook Ad Targeting Groups___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow