Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements. Don't forget to subscribe for more episodes!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! ?Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST ?PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com