54 min listen
The Influencer World: How to Get Paid, Negotiate Deals, and Partner with Top Brands ft. my manager Brooke Donohue
The Influencer World: How to Get Paid, Negotiate Deals, and Partner with Top Brands ft. my manager Brooke Donohue
ratings:
Length:
58 minutes
Released:
Sep 25, 2023
Format:
Podcast episode
Description
In this episode, we dive into the world of influencer management, content creation, and all of the nitty gritty that happens in the influencer universe. Join me as I sit down with my ride-or-die confidante and remarkable manager, Brooke Donohue! Brooke is part of the Hermana Agency – and the ultimate #BossBabe of influencer management. She is a superstar talent manager who knows how to navigate for her clients and stays hella organized while doing so. Her skills are unmatched, hence why she is my manager.
Brooke and I are giving you the inside scoop on influencer life, navigating influencer contracts and campaigns, and pro tips on how to choose the *perfect* brands to collaborate with. Whether you're a seasoned content creator or just a fan of the 'gram, this episode has something for everyone. Tune in and let us guide you toward success in the world of influencers, as both a content creator and manager.
Episode highlights
- About Brooke Donohue
- How Brooke scouts her talent
- Providing value as an influencer
- Why you should sign with an agency
- Building a sense of community as a content creator
- Picking the right agency
- Finding a manager who CARES
- Brooke’s day in the life as a talent manager
- Prioritizing tasks at work
- Paid ad usage
- Exclusivity when working with brands
- What it is like to create brand campaigns
- Doing research work for your campaigns
- Deciding what events to attend as an influencer
Timestamps
0:00- 2:00 | About Brooke
10:00- 15:40 | How Brooke scouted Koko
15:40- 28:10 | Life as an influencer and influencer manager
28:10 33:40 | Typical day for Brooke
33:40- 38:30 | Tips for looking at contracts as an influencer
38:30- 49:00 | What it looks like to create a campaign with a brand
49:00- 53:00 | Why influencers go to events
53:00- 59:49 | Questions for Koko and Brooke
CONNECT WITH BROOKE:
https://www.instagram.com/brookedonohue_/
https://www.instagram.com/hermana.agency/
CONNECT WITH KOKO:
https://www.instagram.com/kokobeaute/
https://www.tiktok.com/@kokobeaute
https://www.instagram.com/boujeebestfriend
https://boujeebestie.com
https://m.youtube.com/@KokoBeaute
Brooke and I are giving you the inside scoop on influencer life, navigating influencer contracts and campaigns, and pro tips on how to choose the *perfect* brands to collaborate with. Whether you're a seasoned content creator or just a fan of the 'gram, this episode has something for everyone. Tune in and let us guide you toward success in the world of influencers, as both a content creator and manager.
Episode highlights
- About Brooke Donohue
- How Brooke scouts her talent
- Providing value as an influencer
- Why you should sign with an agency
- Building a sense of community as a content creator
- Picking the right agency
- Finding a manager who CARES
- Brooke’s day in the life as a talent manager
- Prioritizing tasks at work
- Paid ad usage
- Exclusivity when working with brands
- What it is like to create brand campaigns
- Doing research work for your campaigns
- Deciding what events to attend as an influencer
Timestamps
0:00- 2:00 | About Brooke
10:00- 15:40 | How Brooke scouted Koko
15:40- 28:10 | Life as an influencer and influencer manager
28:10 33:40 | Typical day for Brooke
33:40- 38:30 | Tips for looking at contracts as an influencer
38:30- 49:00 | What it looks like to create a campaign with a brand
49:00- 53:00 | Why influencers go to events
53:00- 59:49 | Questions for Koko and Brooke
CONNECT WITH BROOKE:
https://www.instagram.com/brookedonohue_/
https://www.instagram.com/hermana.agency/
CONNECT WITH KOKO:
https://www.instagram.com/kokobeaute/
https://www.tiktok.com/@kokobeaute
https://www.instagram.com/boujeebestfriend
https://boujeebestie.com
https://m.youtube.com/@KokoBeaute
Released:
Sep 25, 2023
Format:
Podcast episode
Titles in the series (93)
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