We’ve lurked in the waters of San Francisco Bay to catch arguably the most outspoken and controversial voice in the industry; the bullshit detecting bulldog, Bob Hoffman.

He is the acerbic wit behind the highly popular ‘Ad Contrarian’ blog, named one of the world’s most influential marketing and advertising blogs by Business Insider, and is the author of four Amazon Number 1 selling books about advertising. Bob’s commentary has appeared in the likes of BBC World Service, The Wall Street Journal, the Financial Times and Forbes.

He talks to us on his early career as an adult fiction writer (!!!), ad fraud, his experience of client and agency side, the great danger of tracking and surveillance in online advertising, the de-valuation of creativity, his writing of a new book and so much more.

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Bob Links:

 
Follow Bob on LinkedIn

On the Twitter

Here is his AdContrarian blog

And his website

You can also check out the details on his 4 published books here

 
Book Recommendations: 



The Anatomy of Humbug by Paul Feldwick

The Choice Factory by Richard Shotton 

One Plus One Equals Three by Dave Trott  

Predatory Thinking by Dave Trott

The Big Book of Rants by Rich Siegel

Everybody Lies by Seth Stephens-Davidowitz 

Alchemy by Rory Sutherland

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