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45: Nailing your diversity strategy with ad land's most disruptive Diversity Officer, Doug Melville

45: Nailing your diversity strategy with ad land's most disruptive Diversity Officer, Doug Melville

FromCall To Action


45: Nailing your diversity strategy with ad land's most disruptive Diversity Officer, Doug Melville

FromCall To Action

ratings:
Length:
59 minutes
Released:
Sep 4, 2020
Format:
Podcast episode

Description

This week we’ve trawled and traversed all 50 US states in a 27-foot-long hot dog to catch former male cheerleader, Assistant Tour Manager to Britney Spears, mentee of Magic Johnson & ad land’s most diverse and disruptive Diversity Officer; Doug Melville. 
 
Another chapter of his remarkable CV tells us that as the first-ever Chief Diversity Officer of TBWA\North America, Doug has driven TBWA’s supplier diversity efforts to over $250 million in spend with female and diversely owned-and-operated businesses in the creative space…and still found time to interview Snoop Dogg.  
 
He talks to us on that giant wiener (!!), studying at the University of Magic Johnson, touring with the Princess of Pop, nailing your diversity strategy, valuing progress over PR, how brands can take a stance on social issues, and loads more.


Anyone who simply wants their company or agency to produce better, more diverse work should bend their ear hither now.

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Follow Doug on Twitter, LinkedIn & Instagram 
Check out his diversity platform One Sandbox 

And delve into any of his 3 brilliant TEDx Talks:

Improving your diversity IQ 
Being A Male Cheerleader Changed My Relationships with Women 
Digital Breadcrumbs - 12 steps to online success 
And why not? Here’s Britney’s ...Baby One More Time 



Doug’s book recommendation is:

Think And Grow Rich by Napoleon Hill 
 
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Released:
Sep 4, 2020
Format:
Podcast episode

Titles in the series (100)

The go-to podcast for anyone trying to make sense of the world of Marketing, Business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 3 | US TOP 100 | RELEASED FORTNIGHTLY