6 min listen
#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency
#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency
ratings:
Length:
35 minutes
Released:
Jul 23, 2021
Format:
Podcast episode
Description
Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I’d like to welcome an expert in this arena - Howard Tiersky, Wall Street Journal best-selling author of they book “Winning Digital Customers: The Antidote to Irrelevance” and CEO of FROM, The Digital Transformation Agency.
Released:
Jul 23, 2021
Format:
Podcast episode
Titles in the series (100)
#2 Your Brand is more than a Logo: As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write... by The Agile Brand™ with Greg Kihlström