6 min listen
#232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean
#232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean
ratings:
Length:
31 minutes
Released:
Apr 5, 2022
Format:
Podcast episode
Description
Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this topic, I’d like to welcome Grant McDougall, Co-Founder & CEO of BlueOcean.
Released:
Apr 5, 2022
Format:
Podcast episode
Titles in the series (100)
#2 Your Brand is more than a Logo: As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write... by The Agile Brand™ with Greg Kihlström