This lesson is a real-life coaching call I have with a young soon-to-be father named James Metcalf Jr. In episode 37, I spoke with James about starting his own business and he recently reached out to me with some struggles he's been having. We often hear people say "Just take action" but just taking action won't get you the results you want unless it's the right kind of action. In this episode, you'll hear me shoot it on what James needs to do if he wants to succeed with his business. It's one thing to hear me or anyone say "Take effective action" but hearing this coaching call with James might be just the thing to help you better understand what that means and identify where you might need to change something up in your own business. So let's get to it! I also want to thank James for being so vulnerable and letting us record and use this call so that others who are struggling with something similar can also get unstuck, grow their business, and change their lives for the better.