35 min listen
How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
11 minutes
Released:
Oct 3, 2023
Format:
Podcast episode
Description
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Despite initial concerns about the cultural relevance of Mean Girls, Fetch went ahead with their decision to reference the movie in their rebranding campaign. The result was a successful and memorable campaign that resonated with their loyal users and generated new interest in their app. Today, Keely discusses how the star of Mean Girls helped Fetch rebrand. Show NotesConnect With: Keely Jeppson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Oct 3, 2023
Format:
Podcast episode
Titles in the series (100)
Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium) by MarTech Podcast ™ // Marketing + Technology = Business Growth