28 min listen
028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
ratings:
Length:
55 minutes
Released:
Oct 3, 2023
Format:
Podcast episode
Description
In Episode 028, I had the pleasure of chatting with Duncan McRae, Co-founder of Woven Whisky and a Drinks industry veteran, having previously worked with William Grant's & Sons and Diageo. A living example of Building Brands Bottom Up. I hope you enjoy our chat.
Main Topics Discussed:
(00:00) Building Demand
(03:08) Brand Awareness
(08:58) Managing Relationships
(10:44) KPI's & Incentives
(13:46) "Blue Tick Moments": Becoming Known in the Ecosystem
(15:40) Bottle Shops vs. On-Trade Growth
(26:46) It starts with the liquid
(32:00) Adapting Your Sales Pitch
(37:52) Better Brand Training
(44:35) Taste Profile before categories
(52:00) Special Pours & Drawbacks
About the Host: Chris Maffeo
About the Guest: Duncan McRae
About the product: Woven
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Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Main Topics Discussed:
(00:00) Building Demand
(03:08) Brand Awareness
(08:58) Managing Relationships
(10:44) KPI's & Incentives
(13:46) "Blue Tick Moments": Becoming Known in the Ecosystem
(15:40) Bottle Shops vs. On-Trade Growth
(26:46) It starts with the liquid
(32:00) Adapting Your Sales Pitch
(37:52) Better Brand Training
(44:35) Taste Profile before categories
(52:00) Special Pours & Drawbacks
About the Host: Chris Maffeo
About the Guest: Duncan McRae
About the product: Woven
---
Send in a voice message: https://podcasters.spotify.com/pod/show/maffeodrinks/message
Released:
Oct 3, 2023
Format:
Podcast episode
Titles in the series (70)
002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City) by The MAFFEO DRINKS Podcast