Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement. It’s a jam-packed episode, so listen to hear:(*) What solopreneurs and startups are getting wrong about topical authority. [09:10](*) Technical SEO strategies for topical authority. [17:36](*) The role of generative AI in your SEO strategy. [22:40]Time Stamps:* (02:23) Vito’s SEO journey: The wild west to the new frontier * (05:42) Why topical authority is the new keyword research* (12:12) Personal branding for topical authority* (19:37) Educate your audience without overhyping content* (26:24) Lightning round!Contact UsWe’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful EntrepreneurFollow Ryan on LinkedInFollow Drew on LinkedInReady to dive deeper into PBM? Grab Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about DemandJump’s marketing tools