Today, I am blessed to have Ryan Duey. He is the Co-Founder and CEO of Plunge. With a background marked by entrepreneurial success and a deep commitment to personal well-being, Ryan's journey into the world of cold-water immersion and breathwork began as a response to the health challenges he faced after years of building his previous company. These practices rejuvenated his immune system and ignited a profound passion for the transformative benefits of cold plunging. Ryan firmly believes that the keys to success in life and business lie in consistency and embracing the full range of human experiences. At Plunge, he and his team are on a mission to make cold plunging as commonplace as enjoying a cup of coffee, guided by the principle that 'all boats rise'—a commitment to fostering mutually beneficial relationships. The core values of Reliability, Impeccable Customer Service, Authenticity, Innovative and Elegant Design, Clarity, and Integrity are the foundation for Plunge's operations, creating an environment where customers and team members alike can thrive. In Ryan's world, cold plunging isn't just a practice; it's a lifestyle that promotes vitality and well-being, all while ensuring that every relationship is a win-win. In this episode, Ryan talks about the intricacies of the cold plunge routine. Tune in as he discusses and answers questions about the start of his company, techniques, and benefits of cold plunge, his Shark Tank experience, and much more!  Purchase Plunge products here: https://plunge.com/ , use the coupon code KETOKAMP for $150 off your entire order. / / E P I S O D E   S P ON S O R S  Wild Pastures: $20 OFF per Box for Life + Free Shipping for Life + $15 OFF your 1st Box! https://wildpastures.com/promos/save-20-for-life-lf?oid=6&affid=132&source_id=podcast&sub1=ad BonCharge: Blue light Blocking Glasses, Red Light Therapy, Sauna Blankets & More. Visit https://boncharge.com/pages/ketokamp and use the coupon code KETOKAMP for 15% off your order.  Text me the words "Podcast" +1 (786) 364-5002 to be added to my contacts list. [03:37] The Genesis of Cold Plunge: A Journey from Passion to Business ·    The journey began with the launch of Capital Floats, a health and wellness business focused on float therapy. ·    Ryan experienced frequent illness and sought advice from a health mentor, which led to incorporating breathwork and cold exposure into his life. ·    The pandemic led to both founders' businesses being shut down, providing an opportunity to explore the idea of a cold plunge business. ·    In September 2020, they officially launched Plunge, driven by their passion for cold exposure and a belief in the product's uniqueness.  [13:44] Techniques for Controlling Breath in Cold Conditions ·    Regulating head temperature is crucial in managing extreme environmental conditions because it affects overall body comfort and performance, similar to wearing hats in saunas. ·    Cold exposure triggers a strong body response, helping you learn to regulate your body's reactions. ·    Building resilience in a stressful environment is essential for mental and physical well-being. ·   A typical cold plunge routine involves dunking your head, regulating your breath, experiencing relaxation or regulation, and then stepping out. ·   Experiment with different temperatures, durations, and workout structures to find what works best.  [27:58] How Cold Exposure Can Improve Mitochondrial Health and Long-Haul COVID Symptoms ·    The Mitochondria play a crucial role in energy production within our cells. ·    Conditions like long-haul COVID-19 can lead to mitochondrial stress, causing lowered energy production and health issues. ·    Cold plunges strengthen healthy mitochondria and prompt the removal of damaged ones, improving energy production. ·    Combining cold exposure with practices like the ketogenic diet and intermittent fasting can optimize mitochondrial health and boost energy levels. ·   It can also lead to the developm