“Our best job as nonprofit marketers is understanding there's a world full of people who are looking to make a difference. They just need to know how and where. And so our job is to connect them with the how and the where.”This episode of Good Marketing Unplugged features Cindee Starkie, VP of Marketing and Communications at Starlight Children's Foundation. Cindee discusses Starlight's focus on outcome-based storytelling and how simplifying their messaging led to a 50% increase in website conversions. (mic drop!) We explore their shared, earned, paid, and owned channels and how to leverage them collectively for maximum impact. If you’re looking for the emerging trends around digital marketing, this episode is for you. Episode HighlightsMarketing and communications strategies at Starlight Children’s Foundation (2:30)Storytelling and donor engagement in non-profit marketing (13:00)Nonprofit marketing trends, AI, and donor alignment (16:00)Shared, earned, paid and owned channels + how to leverage them collectively for maximum impact (23:00)About Cindee:For more than 20 years, Cindee Starkie has been a strategic professional in the non-profit and for-profit sectors. Currently serving as the Vice President of Marketing & Communications for Starlight Children’s Foundation, Cindee leads a marketing team to create strategic positioning through storytelling. With experience in corporate development, marketing and communications, Cindee has a proven track record of engaging donors and advocates to fuel brand growth and awareness.Guest links:Cindee’s LinkedIn Profile: https://www.linkedin.com/in/cindeestarkieAdditional links:Starlight Children’s Foundation***Hosted by the brilliant team at Feathr (https://www.feathr.co/).Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.