47 min listen
Experience Management and Customer Experience: SAP and WSJ
FromCXOTalk
ratings:
Length:
18 minutes
Released:
Aug 8, 2020
Format:
Podcast episode
Description
Phrases like customer experience (CX), experience management, and the experience economy point to the importance of placing customer satisfaction and delight as a reference point for business activities.In light of this growing trend to increasing customer engagement, software giant SAP has partnered with Dow Jones, publisher of the Wall Street Journal, to create the Experience Report.To gain a better understanding of customer experience and why it matters to business, we spoke with SAP’s Chief Marketing Officer, Alicia Tillman, together with the Chief Product and Technology Officer for Dow Jones, Ramin Beheshti.Watch the video and read the full transcript.https://www.cxotalk.com/video/experience-management-customer-experience-sap-wsj
Released:
Aug 8, 2020
Format:
Podcast episode
Titles in the series (100)
Phil Komarny, CIO and Steve Mann, CMO: Phil Komarny is the Vice President of IT and Chief Information Officer at Seton Hill University; and Steve Mann is the Chief Marketing Officer at LexisNexis. by CXOTalk