47 min listen
What is Customer Engagement and Why Should You Care?
FromCXOTalk
ratings:
Length:
20 minutes
Released:
Oct 19, 2021
Format:
Podcast episode
Description
Modern customer engagement means using data and analytics to create personalized, relevant, and timely interactions across every channel.Because customer engagements occur at every point in the buying cycle — from initial contact to ongoing customer support — getting these interactions right is essential to improving customer satisfaction, loyalty, revenue, brand experience, and customer lifetime value.To learn how to create great customer engagement, we spoke with Dan Bodner, CEO and Chairman of Verint (NASDAQ: VRNT). Dan has served as CEO of Verint since its inception in 1994. In August 2017, he became chairman of the Board of DirectorsIn this conversation, we cover the following topics:-- What is customer engagement?-- How can business leaders drive customer engagement?-- Role of platforms and data in customer engagement-- Typical challenges to creating a seamless customer experience-- How does customer engagement improve business outcomes?Read the complete transcript: https://www.cxotalk.com/video/what-customer-engagement-why-should-you-care
Released:
Oct 19, 2021
Format:
Podcast episode
Titles in the series (100)
Phil Komarny, CIO and Steve Mann, CMO: Phil Komarny is the Vice President of IT and Chief Information Officer at Seton Hill University; and Steve Mann is the Chief Marketing Officer at LexisNexis. by CXOTalk