What if we told you that the key to athletic success lies not only in measuring FTP or pace but in understanding and embracing the unique complexities of each athlete? Well, that's precisely the insightful dialogue we dive into with our experienced coaches, Adam Ferdinandson and Addison Smith, on this episode of KoopCast. We pull back the curtain and give you an insider's view of what we've learned about coaching in the past year, including the often-overlooked importance of night running in ultramarathons.Our candid discussion navigates the importance of individualized coaching, a concept we learned the hard way that can often be missed due to a lack of experience. We take you through the intricacies of high-intensity VO2 max work for athletes from different backgrounds and the critical role of course-correcting workouts. It's all about allowing athletes to experiment and reflect on the data. We also examine the delicate balance between supporting athletes' training objectives while grounding them in realistic expectations.In this conversation, we emphasize the need to establish trust with athletes as a foundation for creating a training plan that helps them achieve their goals. We don't shy away from discussing the evolution in the sports coaching industry and how investing more in the profession elevates the quality of services provided to athletes. Tune in to this insightful episode of KoopCast as we share practical insights and valuable lessons from the frontlines of endurance coaching.SUBSCRIBE to Research Essentials for UltrarunningInformation on coaching-https://www.trainright.comKoop’s Social MediaTwitter/Instagram- @jasonkoopBuy Training Essentials for Ultrarunning on Amazon and Audible.