If you’re reaching out to a prospect, you’ve got to have a next step, a call to action. Your call to action is a big part of making it easy for the customer to do business with you.   Mark shares 4 essentials for your CTA to make it easy and effective.  00:56 #1 01:46 - #2 03:14 - Make it valuable after they've committed to you. 04:03 - #4   → For more prospecting strategy, get the Prospecting Video Library and learn everything you need to know to turn prospects into profits.