39 min listen
Dialing in Product-Led Growth at SaaS Companies Feat. Andrew Capland
Dialing in Product-Led Growth at SaaS Companies Feat. Andrew Capland
ratings:
Length:
50 minutes
Released:
Oct 17, 2023
Format:
Podcast episode
Description
This week we're joined by Andrew Capland, founder of Delivering Value, where he provides 1:1 career coaching to Heads of Growth and advises B2B SaaS teams on product-led growth.
In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.
Key moments in the conversation:
1:20 - Why Andrew's bullish on interactive product demos
10:20 - Different demo experiences for different companies
19:53 - Segmenting prospects by their experience level
21:55 - Content that feeds people into the product
32:24 - Mistakes companies make when implementing a PLG go-to-market motion
In this episode, Nate and Andrew cover everything from interactive product demos to effective content types they've experienced working with PLG SaaS companies.
Key moments in the conversation:
1:20 - Why Andrew's bullish on interactive product demos
10:20 - Different demo experiences for different companies
19:53 - Segmenting prospects by their experience level
21:55 - Content that feeds people into the product
32:24 - Mistakes companies make when implementing a PLG go-to-market motion
Released:
Oct 17, 2023
Format:
Podcast episode
Titles in the series (25)
Identifying Growth Stages, Your Channels, and Hiring Well Feat. Adam Goyette: In this episode of the Content That Grows, Nate is joined by Adam Goyette of Curdis.co to discuss ways he helps SaaS companies find the right recipe for growth. They discuss everything from the ways most SaaS startups initially grow to how to expand teams to hit the next phase of growth. Key moments in the conversation: 1:11 - Walking through the common stages of growth 7:45 - Finding immediate opportunities for marketing 13:00 - Hiring generalists vs. specialists vs. agencies 19:30 - Setting up your team and company for the next growth stage 23:40 - Hiring in-house vs outsourcing to agencies by Content That Grows