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When Aliza Licht (aka DKNY PR GIRL) left Donna Karan after 17 years, she was simply known as Aliza from DKNY. With no title to fall back on, Aliza knew she had to figure out who she was now and reshape her own narrative.
Aliza’s journey in self-reflection led to her writing her second book On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. By retelling her journey, Aliza shows readers how she rebranded herself and took control of her own story. Aliza believes that every individual is responsible for taking an active role in their own brand in today's ever-changing, noisy world. For Aliza’s full back story, be sure to revisit her first guest appearance on Superwomen.

Thanks for listening! 
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Guest Website:
⁠alizalicht.com⁠
Social Media:
Instagram: ⁠@alizalichtxo⁠
Twitter: ⁠@AlizaLicht⁠
LinkedIn: ⁠@AlizaLicht⁠
TikTok: ⁠@alizalichtxo⁠

Big Ideas:
-Questions to consider when thinking about your personal brand
-How to talk about yourself without bragging
-Individualized advice for Gen X, Millennials, and Gen Z for building a brand

Links:
Market Yourself: Aliza Licht of Leave Your Mark- Aliza’s first guest appearance on Superwomen
On Brand Book
On Brand Reading Companion
Leave Your Mark: Podcast
Leaving Their Mark LinkedIn List

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