We are excited to host Jesse Regis from Virgins on Fire Candle Company and today, we talk to him about the evolution of his brand, the importance of finding community, and why your product is not for everyone.  There is a quote by Amy Poehler that we've used at our events in the past, and it really encapsulates today's discussion. She said, “Find a group of people that challenge and inspire you, spend a lot of time with them and it will change your life.”  The idea of finding your people and creating community is a common theme in today's episode. We also discuss why his products and yours are not for everyone and how finding his people positively impacted his business. Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today! SIGN UP You can view full show notes and more at http://prooftoproduct.com/315  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp