13 min listen
Succeeding with Influencer Marketing for a Service w/ DHL Express
Succeeding with Influencer Marketing for a Service w/ DHL Express
ratings:
Length:
21 minutes
Released:
Mar 8, 2023
Format:
Podcast episode
Description
In 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing - we’re talking about DHL Express!
In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to receive as high engagement as fashion and beauty brands in their influencer marketing.
You’ll also learn about:
What it takes to create engaging content on social media for a durable service
Why DHL Express chose to have branding as their main KPI
Dan’s 3 best advice for getting started with influencer marketing for durable products
In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to receive as high engagement as fashion and beauty brands in their influencer marketing.
You’ll also learn about:
What it takes to create engaging content on social media for a durable service
Why DHL Express chose to have branding as their main KPI
Dan’s 3 best advice for getting started with influencer marketing for durable products
Released:
Mar 8, 2023
Format:
Podcast episode
Titles in the series (100)
What Brands Need in an Influencer Marketing Platform: For too long, influencer marketing was a channel shrouded in mystery; traceable ROI was allegedly evasive and audience size was practically the only metric that mattered. While creativity and aesthetic might still reign supreme for most of the market... by Influencer Marketing Talks