17 min listen
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
ratings:
Length:
24 minutes
Released:
Apr 12, 2023
Format:
Podcast episode
Description
In our 100th episode, we have professor Byron Sharp in the studio - the world-renowned professor, thought leader and author of the legendary book - How Brands Grow. Byron is also the director of the Ehrenberg-Bass institute of Marketing Science, which is the world's largest centre for marketing research.
Tune in to hear Byron’s thoughts on what has changed in marketing in recent years, why many marketers shoot themselves in the foot, and why always-on advertising remains critical to drive growth. We also get to hear Byron's ideas on how AI will affect marketing, as well as which marketing positions he believes will no longer exist.
You’ll also get Byron’s view on:
Branding vs. performance marketing - is there such a thing as a golden ratio?
Influencer marketing as a method to build brand memories
How to convince your CFO to increase your marketing budget
Tune in to hear Byron’s thoughts on what has changed in marketing in recent years, why many marketers shoot themselves in the foot, and why always-on advertising remains critical to drive growth. We also get to hear Byron's ideas on how AI will affect marketing, as well as which marketing positions he believes will no longer exist.
You’ll also get Byron’s view on:
Branding vs. performance marketing - is there such a thing as a golden ratio?
Influencer marketing as a method to build brand memories
How to convince your CFO to increase your marketing budget
Released:
Apr 12, 2023
Format:
Podcast episode
Titles in the series (100)
Influencer Marketing: A Branding or Performance Channel?: A lot has happened with influencer marketing over the last few years. Not only has the industry gained bigger budgets and more respect from marketers, but time has also developed the way in which we work within the channel. In this episode, we’re ta... by Influencer Marketing Talks