Victoria is joined by guest co-host Joe Ferris, CTO at thoughtbot, and Seif Lotfy, the CTO and Co-Founder of Axiom. Seif discusses the journey, challenges, and strategies behind his data analytics and observability platform.
Seif, who has a background in robotics and was a 2008 Sony AIBO robotic soccer world champion, shares that Axiom pivoted from being a Datadog competitor to focusing on logs and event data. The company even built its own logs database to provide a cost-effective solution for large-scale analytics. Seif is driven by his passion for his team and the invaluable feedback from the community, emphasizing that sales validate the effectiveness of a product. The conversation also delves into Axiom's shift in focus towards developers to address their need for better and more affordable observability tools.
On the business front, Seif reveals the company's challenges in scaling across multiple domains without compromising its core offerings. He discusses the importance of internal values like moving with urgency and high velocity to guide the company's future. Furthermore, he touches on the challenges and strategies of open-sourcing projects and advises avoiding platforms like Reddit and Hacker News to maintain focus.
Axiom (https://axiom.co/)
Follow Axiom on LinkedIn (https://www.linkedin.com/company/axiomhq/), X (https://twitter.com/AxiomFM), GitHub (https://github.com/axiomhq), or Discord (https://discord.com/invite/axiom-co).
Follow Seif Lotfy on LinkedIn (https://www.linkedin.com/in/seiflotfy/) or X (https://twitter.com/seiflotfy). Visit his website at seif.codes (https://seif.codes/).
Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/).
Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots!
Transcript:
VICTORIA: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Victoria Guido, and with me today is Seif Lotfy, CTO and Co-Founder of Axiom, the best home for your event data. Seif, thank you for joining me.
SEIF: Hey, everybody. Thanks for having me. This is awesome. I love the name of the podcast, given that I used to compete in robotics.
VICTORIA: What? All right, we're going to have to talk about that. And I also want to introduce a guest co-host today. Since we're talking about cloud, and observability, and data, I invited Joe Ferris, thoughtbot CTO and Director of Development of our platform engineering team, Mission Control. Welcome, Joe. How are you?
JOE: Good, thanks. Good to be back again.
VICTORIA: Okay. I am excited to talk to you all about observability. But I need to go back to Seif's comment on competing with robots. Can you tell me a little bit more about what robots you've built in the past?
SEIF: I didn't build robots; I used to program them. Remember the Sony AIBOs, where Sony made these dog robots? And we would make them compete. There was an international competition where we made them play soccer, and they had to be completely autonomous. They only communicate via Bluetooth or via wireless protocols. And you only have the camera as your sensor as well as...a chest sensor throws the ball near you, and then yeah, you make them play football against each other, four versus four with a goalkeeper and everything. Just look it up: RoboCup AIBO. Look it up on YouTube. And I...2008 world champion with the German team.
VICTORIA: That sounds incredible. What kind of crowds are you drawing out for a robot soccer match? Is that a lot of people involved with that?
SEIF: You would be surprised how big the RoboCup competition is. It's ridiculous.
VICTORIA: I want to go. I'm ready. I want to, like, I'll look it up and find out when the next one is.
SEIF: No more Sony robots but other robots. Now, there's two-legged robots. So, they make them play as two-legged robots, much slower than four-legged robots, but works.
VICTORIA: Wait. So