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Tara Wear - Communication Specialist

Tara Wear - Communication Specialist

FromOne-Liner Workshop


Tara Wear - Communication Specialist

FromOne-Liner Workshop

ratings:
Length:
14 minutes
Released:
Feb 8, 2023
Format:
Podcast episode

Description

Tara Wear,  is a Corporate Leadership Development and Communication Specialist and owner of Powerful Connections Now. Tara’s biggest struggle when answering the question “What Do You Do” is always explaining what she does differently each time she is asked.  This results in a message that is not clear.  And because it is different every time it is not memorable and repeatable.  In about 10 minutes, Tara and I are going to solve this problem and give her more confidence by creating a clear and memorable One-Liner.
Released:
Feb 8, 2023
Format:
Podcast episode

Titles in the series (21)

If you don't know how to clearly talk about your company, you are losing sales! A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One-Liner clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It's the most compelling way to answer the question, “What do you do?” Creating a One-Liner and repeating it over and over is a great way to spread the word about what you do and get people to ask for your business. In each episode, I'll help a business owner craft a one-liner for their business. As you listen in you will learn how to: * Clarify how you talk about your business.* Unify your staff on a singular message.* Amplify your marketing to grow your business.