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Kibbee Walton - Professional Photographer

Kibbee Walton - Professional Photographer

FromOne-Liner Workshop


Kibbee Walton - Professional Photographer

FromOne-Liner Workshop

ratings:
Length:
12 minutes
Released:
Feb 22, 2023
Format:
Podcast episode

Description

Kibbee Walton, is a Profssional Photographer and owner of Artisan Portrait. Kibbee’s biggest struggle when answering the question “What Do You Do” is effectively getting across the importance of investing in professional photos for your family.  He has a passion for people, and making a real connection is critical to his success. In about 15 minutes, Kibbee and I will create an impactful One-Liner to make the vital connection he’s looking for.
Released:
Feb 22, 2023
Format:
Podcast episode

Titles in the series (21)

If you don't know how to clearly talk about your company, you are losing sales! A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One-Liner clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It's the most compelling way to answer the question, “What do you do?” Creating a One-Liner and repeating it over and over is a great way to spread the word about what you do and get people to ask for your business. In each episode, I'll help a business owner craft a one-liner for their business. As you listen in you will learn how to: * Clarify how you talk about your business.* Unify your staff on a singular message.* Amplify your marketing to grow your business.