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Laura Dentone - Health Advocate

Laura Dentone - Health Advocate

FromOne-Liner Workshop


Laura Dentone - Health Advocate

FromOne-Liner Workshop

ratings:
Length:
14 minutes
Released:
Apr 12, 2023
Format:
Podcast episode

Description

Laura Dentone is a Health Advocate and owner of Every Cell Every Body.   Her passion is helping people find relief from their short term and long term health struggles. Laura’s biggest struggle when answering the question “What Do You Do” is trying to avoid filling her answer with science jargon that does not make sense to the average person. Using jargon and inside-speak means that your message is not clear, and when your message is not clear, it is not memorable or repeatable. Today Laura and I will solve this problem and give her more opportunities for business by creating a clear and memorable One-Liner.
Released:
Apr 12, 2023
Format:
Podcast episode

Titles in the series (21)

If you don't know how to clearly talk about your company, you are losing sales! A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One-Liner clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It's the most compelling way to answer the question, “What do you do?” Creating a One-Liner and repeating it over and over is a great way to spread the word about what you do and get people to ask for your business. In each episode, I'll help a business owner craft a one-liner for their business. As you listen in you will learn how to: * Clarify how you talk about your business.* Unify your staff on a singular message.* Amplify your marketing to grow your business.