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Kelli Thompson - Digital Content Ownership (NFTs)

Kelli Thompson - Digital Content Ownership (NFTs)

FromOne-Liner Workshop


Kelli Thompson - Digital Content Ownership (NFTs)

FromOne-Liner Workshop

ratings:
Length:
21 minutes
Released:
Jul 12, 2023
Format:
Podcast episode

Description

Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs.  An NFT, short for Non-Fungible Token, is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology. Or in silmpler terms helping businesses and individuals secure verified ownership of their digital content. In this emerging industry, Kelli struggles to explain her work in simple terms that everyone can grasp. Many people are still unfamiliar with the concept of NFTs or digital ownership and its potential to address both personal and business needs. Today, our aim is to help Kelli craft a one-liner that will help the average person understand this new industry and the practical value her services provide.One Liner Workshop EP 11#DigitalOwnership #DigitalCollectibles #VerifiedOwnership #UnderstandingNFTs#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing
Released:
Jul 12, 2023
Format:
Podcast episode

Titles in the series (21)

If you don't know how to clearly talk about your company, you are losing sales! A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One-Liner clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It's the most compelling way to answer the question, “What do you do?” Creating a One-Liner and repeating it over and over is a great way to spread the word about what you do and get people to ask for your business. In each episode, I'll help a business owner craft a one-liner for their business. As you listen in you will learn how to: * Clarify how you talk about your business.* Unify your staff on a singular message.* Amplify your marketing to grow your business.