The reason why we find writing to be such a tedious task, is because we don't understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers is to use the Captain Kirk and Mr Spock method. What is this method all about? Find out in this episode of the podcast. --------------------  Resources To access this audio + transcript: http://www.psychotactics.com/59 Email me at: sean@psychotactics.com  Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic --------------------   In this episode Sean talks about Part 1: How to use the Captain Kirk and Mr. Spock method of writing Part 2: The power of preparation Part 3: How to decide on your ‘One Word’ Right click here and ‘save as’ to download this episode to your computer.   Useful Resources The Brain Audit: Why Customers Buy And Why They Don’t Article and Audio: Three Unknown Secrets of Riveting Story Telling Live Workshop: How to create amazing stories—and connect them flawlessly to your articles, newletters, podcasts, etc --------------------- The  Transcript   Imagine you’re the athlete who’s trying for the Olympic gold in high jump. You look at the newspapers that day and there is the Los Angeles Times and they’re saying that he goes over the bar like a guy being pushed out off a 30-storey window. Then you flip to the next newspaper which is The Guardian and it says, “He is the curiosity of the team.” Then you pick up the magazine Sports Illustrated and it says, “He charges up from slightly to the left of center with a gait that may call to mind a two-legged camel.” We’re talking about Dick Fosbury here, the guy who first did the Fosbury flop. While all these newspapers and magazines seem to make fun of Dick Fosbury, it’s unlike he had a great opinion of himself either. It’s unlike Dick Fosbury was arguing with their comments because at college someone bet him that he couldn’t get over a leather chair. He couldn’t jump over that leather chair and he said he tried, but not only did he lose his bet but he also broke his hand in the crash landing. In  1968, when he arrived at the Mexico Olympics he was relatively unknown and yet days later he not only captured the imagination of the Mexican public, but also the rest of the world. He sailed over the bar at 2.24 meters, which is 7 feet and 4 inches. It wasn’t that he sailed over because that wasn’t the world record. It’s that he did it by overcoming the obstacle with his crazy jump which was called the Fosbury flop. What’s interesting about the Fosbury flop is that no one ever did that kind of flop before. No one ever tried to get over the bar in that manner. It was considered extremely weird, extremely camel-like and yet today it’s extremely weird to see people jumping over the bar as they did back in 1968. Today the Fosbury flop is the way people jump over a bar at the Olympics in any sports stadium. What Fosbury did was he looked at the obstacle and he said, “Let me get over this in another way because there’s no way I’m going to be able to do it the usual way.” That’s really what this podcast is all about. We’re going to look at writing and why we struggle with writing, why we have these obstacles with writing. If we go about it the way we’ve always done, that doesn’t seem to work for us because you’re going about it the same way that I used to do back in the year 2000 where I would look at the article and then try to write it and then spend a day, spend 2 days writing that article and getting very frustrated and not knowing what was going wrong. We have to look at the obstacle that bar and look at how we can over that bar in a completely different way. That’s what this podcast is going to cover. We’re going to cover 3 things. The first thing is about editing. The second thing is about preparation and the third is about the one word or the one term. As always, we’ll start with the first, which i