The truth about optimization on Facebook is that almost everybody gets it wrong.  It’s quite easy to lose yourself due to sheer excitement when you’re running your advertising efforts on Facebook. After all, not only is it one of the most popular business platforms in the world today, it also provides a wide selection of ad optimization tools that make it convenient to scale your brand.  However, convenience, in the context of practicality, is about having the opportunity to be responsible with your strategies instead of carelessly firing on all cylinders.   Don’t assume that Facebook ad optimization is just a walk in the park. Doing so means setting yourself up for failure––not to mention wasting a sh*t ton of resources.  Hi! I’m Charley, and in this video, I’ll be uncovering the truth behind Facebook ad optimization by sharing 3 FUNDAMENTAL MISUNDERSTANDINGS about it! And by truth, I mean the actual facts that most “experts” and “gurus” seem to disregard.