29 min listen
The DEFINITIVE GUIDE to Profitable Scaling Margin, the replacement to MER & ROAS
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
The DEFINITIVE GUIDE to Profitable Scaling Margin, the replacement to MER & ROAS
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
ratings:
Length:
31 minutes
Released:
Jul 28, 2022
Format:
Podcast episode
Description
Scaling is one of the most important skill for any brand to master. Let's breakdown the most effective way to scale a business by focusing on the 3 most important metrics for business growth. Often marketers use terms like MER or ROAS, but those are very low integrity vanity metrics. Most importantly, PSM helps a brand focus on how to invest in their growth, rather than chase what their marketing team mistakenly places value in... ROAS or MER.
Released:
Jul 28, 2022
Format:
Podcast episode
Titles in the series (100)
Why Interest Group Targeting on Facebook, is TRASH (A Deep Dive) by The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS