Organic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and ultimately, more money in the bank.

Chapters
00:00 Intro
00:21 The Key to Ad Success: How to Use Organic Social for Market Research, Creative Validation and Competitive Intelligence
07:18 Part 2 & Thank You!

Resources:
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