11 min listen
418: Expert panel: How to make your B2B marketing truly customer-centric
418: Expert panel: How to make your B2B marketing truly customer-centric
ratings:
Length:
55 minutes
Released:
Oct 15, 2021
Format:
Podcast episode
Description
In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. So, what's the best way for marketers to overcome barriers and then create a customer-centric experience?
I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.
Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors.
This episode is presented by Web Insights and produced by Trappe Digital.
I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.
Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors.
This episode is presented by Web Insights and produced by Trappe Digital.
Released:
Oct 15, 2021
Format:
Podcast episode
Titles in the series (100)
5 stages of digital transformation by The Business Storytelling Show