In this episode, Steve Fretzin and Audrey Rubin discuss:Why law firms need to operate more like a business. How to know what your clients really want. 3 Tips for outstanding client services. Asking for connections and introductions.  Key Takeaways:There is a lot more to getting clients than just being a really good attorney. Clients care about things like responsiveness, having a point of contact, understanding and predicting their bill, and even more. It’s more than about being a great lawyer at a reduced fee.Build relationships with your clients by working on a joint project with them - get to know them, get comfortable, and be willing to ask them questions about more than just their legal work. There is power in having a team serving your clients, not just you alone.  "The best lawyers, who retain and expand their business, issue report cards on themselves to the clients periodically. They ask the client how they are doing, not just on the legal work, but on other things." —  Audrey RubinGet a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-sellingThank you to our Sponsors!Get Staffed Up: https://getstaffedup.com/bethatlawyer/Overture: https://overture.law/Get Visible: https://www.getvisible.com/Episode References: Getting Naked by Patrick Lencioni - https://www.amazon.com/Getting-Naked-Business-Shedding-Sabotage/dp/0787976393About Audrey Rubin: Recognized and award-winning leader in profitability, productivity, and people for law firms and corporate law departments. Professor of "Law as a Changing Business" at the University of Illinois College of Law. Former VP and COO of the Global Law Department of Aon. There she was responsible for all budget, talent, strategic planning, process improvement, technology, and talent. Connect with Audrey Rubin:  Website: https://www.rubinsolutions.com/LinkedIn: https://www.linkedin.com/in/audreyrubin/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.