Arun is thrilled to welcome marketing visionary Deborah Wahl to this week's episode of FairPlay. Deborah's illustrious career has seen her break barriers and drive growth as Chief Marketing Officer of General Motors. Her customer-focused leadership revitalized iconic brands and pioneered data-driven strategies that aligned marketing with overall business goals. Deborah's brilliance has been recognized through her induction into the Forbes CMO Hall of Fame, the CMO Club Hall of Fame, and now the Event Marketing Hall of Fame. Even in retirement from GM, she continues to drive success, currently serving on the board of Mediaocean. Tune in as Arun and Deborah dive deep into the secrets behind her innovative approach and pioneering spirit. This is one conversation with a marketing legend you won't want to miss!