Today, from the tranquil ambiance of the prestigious Waldorf Astoria in Scottsdale, Arizona, we have the privilege of hosting Michael Osgood, the Vice President of Brand Quality Assurance at Preferred Hotels. This episode delves into the heart of Preferred Hotels' acclaimed loyalty program and the pathway for hotels aspiring to join their esteemed portfolio.Michael, with his extensive experience in the hospitality sector, has been instrumental in upholding and elevating the brand standards at Preferred Hotels. His meticulous approach to quality assurance plays a crucial role in not only enhancing the guest experience but also in welcoming and supporting hotels into the Preferred Hotels family.Our conversation unveils the intricate processes and the high standards that are the hallmark of Preferred Hotels. Michael sheds light on how their loyalty program is meticulously crafted to ensure a memorable experience for guests while providing a platform for hotels to thrive and maintain a hallmark of quality.We further explore the rigorous assessment and the supportive journey that hotels undergo to become a part of the Preferred Hotels portfolio. Michael’s insights are a treasure trove for hoteliers aiming to align with a brand that stands for quality and exceptional guest experiences.In this illuminating episode, the discussion with Michael Osgood unfolds the essence of brand quality assurance and the symbiotic relationship between Preferred Hotels and its portfolio members. His wealth of knowledge is a guiding light for hoteliers aspiring to excel in a competitive landscape while being part of a distinguished brand.Tune into this enriching episode of the Virtual GM Podcast to garner invaluable insights on brand quality assurance, loyalty programs, and the prestigious realm of Preferred Hotels. A conversation brimming with knowledge and insights awaits!Website: preferredhotels.comLinkedIn: https://www.linkedin.com/in/michael-osgood-a619622/Instagram: https://www.instagram.com/preferredhotels/ Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com