Ed Roberts is the COO of Bozard Ford Lincoln in St. Augustine, Florida. Roberts has been with the dealership for 10 and a half years and has seen its growth from 43 employees to 318.
Ed attributes this growth to the dealership’s focus on customer centricity. He believes that the automotive industry is behind about 30 years in terms of customer service and that it is their opportunity to get better at it. Ed also believes that taking care of their people first is key to taking care of their customers.
By investing in their employees, they are able to provide a better customer experience.

Connect

Ed Roberts
LinkedIn: https://www.linkedin.com/in/ed-roberts-00948b36/

Kaylee Felio
LinkedIn: https://www.linkedin.com/in/gotopartsgirl
Website: https://www.partsedge.com/

Takeaways

Customer satisfaction is the key to Bozard Ford Lincoln's growth
The automotive industry is behind by 30 years in customer service
Investing in employees leads to a better customer experience.


Quote
“Take care of your people first, so your people take care of your customers."

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