Kenneth once again sits down with Jonah Holland of the Unfiltered Coffee Company to finish their discussion about the history of coffee. In the last episode, they looked at the origins of coffee and how it reached the shores of Europe. Today, they discuss how its use grew from the late 1800s to the point it is at, now.
They touch on the impact the industrial revolution, trains, vacuum packaging, modern marketing, the percolator, espresso machine, and new roasters had. As well as explaining how some of the brand leaders got started and which innovations they used to produce and distribute their coffee.
Want to know what coffee has to do with the invention of the teabag? Just listen to find out and learn many more fascinating facts about the history of coffee.
 
KEY TAKEAWAYS
 

Trains made transportation easier, which was a game-changer.
Vacuum packing and new styles of roasters played a big role in making coffee more accessible.
Pre-roasted coffee reduced transport costs and improved shelf life.
The first instant coffees were awful, but many soldiers still viewed them as essential.
When leaf rot killed off a lot of Arabica bean plants, the canephora variety replaced them. The impact this had on taste is discussed.
Nescafe is created in 1938, which sparked the invention of the teabag.
Instant coffee is what made dark roasts popular. Why, is explained in the podcast.
Percolators gave way to coffee filters, French presses, and Espresso machines all of which are discussed, in the podcast.
Fair pricing for coffee has its roots in an agreement made between the USA and Cuba, in 1962.
The specialty coffee industry did not get started until the 1970s.
American coffee culture has its roots in Italy.

 
BEST MOMENTS
‘During WWI and WW2, the rations that went with our soldiers were not green coffee, it was instant coffee. ´
‘Mass production gets coffee further and further into the hands of the consumer.’
‘In the 1950s, 98% of Americans drank coffee.’
 
EPISODE RESOURCES
Unfiltered Coffee Company - https://unfilteredcc.com/
The Coffee Song, Frank Sinatra - https://music.apple.com/us/album/the-coffee-song/1442925179?i=1442925624
Black Coffee, Ella Fitzgerald - https://music.apple.com/us/album/black-coffee/1427384015?i=1427387817
SCA Certified Brewers - https://sca.coffee/certified-home-brewer
 
VALUABLE RESOURCES
Award-winning single-origin specialty coffee: https://umblecoffee.com/
You’re disciplined and high achieving. You never settle. Shouldn’t the fuel that helps you reach your goals be held to those same standards? Instead of a crash-inducing cup of jo, you need coffee with optimal antioxidants and anti-inflammatories. A coffee so good that you can drink it black.
At Umble Coffee, we only roast specialty-grade arabica coffee from around the world with cupping scores 84 and above. Don’t sabotage yourself in pursuing your goals - drink coffee that tastes better and is better for you. No crash, great taste, and better long-term health benefits. That’s Umble Coffee. 
Instagram: https://www.instagram.com/umblecoffee/
Facebook: https://www.facebook.com/umblecoffee/
Twitter:  https://mobile.twitter.com/umblecoffee
 
ABOUT THE HOST
As a coffee lover, physician, chemical engineer, serial entrepreneur, competitive runner, writer, and family man, Kenneth knows what it’s like to push yourself to achieve goals very few accomplish. He’s one of the best specialty coffee roasters in the United States as he’s a multi-year US Coffee Roasters’ Competition Finalist. He created Umble Coffee Co with the belief that, if sourced and roasted right, coffee can taste phenomenal and be good for you.
“Life’s too short to drink bad coffee.”
CONTACT METHOD
Want to reach Kenneth? Have questions, show ideas, or want to just let us know you’re enjoying the show? The best way is to leave us a great review and put your thoughts in the comment section - Kenneth reads all of them! The second-best way is through DM on social media.
HOW TO LEAVE A REVIEW
Enjoying the show?!