“How is design infiltrating business in a new way? How is it reaching every inch of the of the business?"—Nicole Gull-McElroyWhat are the central stories in the design industry today, and how is the business media covering them?In this POV Edition, I speak with journalist Nicole Gull-McElroy, who reports on the intersection of business and design for Fortune, Fast Company, and Wired, among other publications. Nicole was the lead editor for Fortune’s “By Design” newsletter, and last January she wrote an excellent article for Fast Company examining the effects of designer layoffs in the tech industry, which is one of the tangents we explore together in this wide-ranging conversation.----------------------Nicole Gull McElroy is a freelance journalist based outside of Philadelphia. Having completed her MS in journalism at Columbia University Graduate School of Journalism, Nicole started her career covering breaking news at various daily newspapers throughout the South and Midwest before taking staff jobs Inc. and Men's Journal magazines. She's written for Fortune, WIRED, and Fast Company, covering the ways business and design intersect, and for a time handled the Business x Design newsletter at Fortune.