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461: Customer use cases to guide product design

461: Customer use cases to guide product design

FromGlobal Product Management Talk


461: Customer use cases to guide product design

FromGlobal Product Management Talk

ratings:
Length:
35 minutes
Released:
Oct 31, 2023
Format:
Podcast episode

Description

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Today we are talking about how to create and use customer use cases to guide product design. 

Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. 

Lilac has over 20 years of product development experience in the telecommunications, consumer electronics, and medical devices industries where she has led cradle-to-grave product development efforts, and she holds 19 US patents.
Released:
Oct 31, 2023
Format:
Podcast episode

Titles in the series (100)

#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.