This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:(*) Why content fails to ignite lead generation. [05:52](*) The first steps to take to transform older content. [07:55](*) How to better align content to user intent and the customer journey. [15:44]More Time Stamps:* (01:33) Jeff’s data-driven background* (13:05) A/B testing for better a conversion rate* (25:55) Lightning round!Contact Us:We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don’t be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Jeff’s book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric SiegelHere’s another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works