48 min listen
Ep. 193: Fred Reichheld | Customer Love: Go Big, or Go Home: Understanding the Power of “Big NPS”
Ep. 193: Fred Reichheld | Customer Love: Go Big, or Go Home: Understanding the Power of “Big NPS”
ratings:
Length:
26 minutes
Released:
Feb 10, 2022
Format:
Podcast episode
Description
It seems obvious: When customers feel loved and appreciated by a company, they stay longer, buy more, and enthusiastically return. But how do you get boards and shareholders to abandon quick profits and invest in the long-term goal of customer satisfaction? In this episode of the podcast, Fred Reichheld, a Bain fellow, creator of the Net Promoter System, and author of the new book Winning on Purpose: The Unbeatable Strategy of Loving Customers, shares how leaders should be using NPS correctly to succeed in the long run.
Released:
Feb 10, 2022
Format:
Podcast episode
Titles in the series (100)
Ep. 9: Imagining the future of feedback: Borge Hald, founder and CEO of Medallia, describes his vision of the future of customer feedback. by Customer Confidential: Untold Stories of Earned Growth