15 min listen
Utilizing analytics to drive effective campaigns -- Caitlin Wiggins // Liquified Creative
Utilizing analytics to drive effective campaigns -- Caitlin Wiggins // Liquified Creative
ratings:
Length:
21 minutes
Released:
Nov 3, 2023
Format:
Podcast episode
Description
Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate and analyze data from multiple channels in one place. Today, Caitlin discusses using analytics to drive effective campaigns.Connect With: Caitlin Wiggins: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Released:
Nov 3, 2023
Format:
Podcast episode
Titles in the series (100)
Welcome to the Data Driven Podcast -- Benjamin Shapiro // I Hear Everything by Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions