This episode is brought to you by WAIR and Tidio. Today, we interviewed Caroline Gogolak, Founder and CEO of Saint Art. Saint Art is New Your Street Style for everyone.  This new form of American sportswear is easy, effortless, and luxe by addressing the cadence of our everyday. The collection reads as a juxtaposition - masculine and feminine, romantic and sporty. Highlights: * Her Gratitude Story * What she learned from ballet and how it helped shape the person she is today * Being obsessed with clothes and how they make you feel and look * She sets aside ballet, finds a new identity, and realizes that she loves to sell clothes * Faced with either an MBA or Entrepreneurship, she chose to found Carbon38, and what she learned  from that experience * Her time at SoulCycle: what she learned, such as how to focus on operations and managing a more significant business * Finding time during COVID to start thinking about ideas and deciding to jump back into entrepreneurship again with her newfound knowledge and, most importantly, jump back into fashion * The ethos of Saint Art and the new of American sportswear * What is the promise of the brand * How operational efficiencies allow Saint Art to compete on a fast fashion level but with much less risk and more sustainable * Review of designs and line * Advice for founders          Join Ramon Vela and Caroline Gogolak as we break down the inside story of Saint Art on The Story of a Brand. For more on Saint Art, visit: https://saintartnewyork.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today’s Sponsors: WAIR - A Recommended Tool for Apparel Brands: https://www.getwair.com/ This sizing experience IS the difference for shoppers who find a brand that utilizes WAIR to communicate sizing for them. Now, with just a few simple questions, customers have an accurate recommendation based on their unique body shape to support them throughout their shopping session. The stats don't lie. Most brands will see an immediate increase in conversions upon installation. To provide this service to your shoppers, visit WAIR and request a demo. Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story My listeners can start using Tidio AI chatbots for free and upgrade at any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my unique link. SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer.