In this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content.
 
We went offline for a long time during the pandemic. This episode was pre-recorded in 2021.
Forging New Relationships
As content marketers, how do we continue to build authenticity and sincerity in our audience relationships? One way to do this is by incorporating livestreaming in your omnichannel strategy. Through livestreaming, you can build audience trust and participation in real time. 
Livestreams, Content Creation, and You
Livestreamed content can be used to build content among many different channels, and this can start from the beginning of the content creation process. For example, instead of private informational interviews with subject matter experts, why not livestream your discussion for your target audiences? From there, that content can be published as a podcast, turned into articles, email campaigns, and other formats.