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Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

FromMarketing Smarts from MarketingProfs


Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

FromMarketing Smarts from MarketingProfs

ratings:
Length:
26 minutes
Released:
Nov 9, 2023
Format:
Podcast episode

Description

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
Released:
Nov 9, 2023
Format:
Podcast episode

Titles in the series (38)

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.